Emotional Branding Bonds Brands With Today's Savvy Consumers A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populati...(展开全部)

* Studies the influence of branding within the fashion industry

Much of our concept of society has been defined by sociology's dual focuses: individuals, and groups. In this eagerly awaited book, Donati shifts focus to the relationships between people, and explains this new 'relational sociology' in detail.

皮耶尔保罗·多纳蒂（Pierpaolo Donati），意大利博洛尼亚大学社会学教授，1995—1998年任意大利社会学会会长，“关系社会学”（或“社会的关系理论”）创始人。出版著述达800多种，近期出版的有《建构关系的社会理论：一种社会学历程》《关系主体》等。 刘军，博士，西安交通大学社会学系教授、博士生导师。研究方向为关系社会学、社会学方法论。出版专著《法村社会支持网络》（2006）、《整体网分析》（2014）、译著《两种传承：社会科学中的定性与定量研究》（2016）、《社会网络分析手册》（2018）等著作10余部，学术论文近50篇。近期研究富含“意义”的关系“存在”。 朱晓文，美国匹兹堡大学博士，西安交通大学社会学副教授、博士生导师。研究方向为教育社会学、教育测量和评价、定量研究方法。主持多项国家级和省部级课题，出版英文专著1部（Bayesia...(展开全部)

Brandjam , the follow-up to the groundbreaking best-seller Emotional Branding , presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible ...(展开全部)

A cult read among designers for more than half a century, the famous manifesto of America's greatest industrial designer is finally back in print! From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Writt...(展开全部)

Ayn Rand challenges the prevalent philosophical doctrines of our time and the "guilt", panic and despair they created. She was the proponent of a new moral philosophy - an ethic of rational self-interest - that stands in sharp opposition to the ethics of altruism and self-sacrifice. The fundamentals of this new morality are set forth in this book. The author also wrote "The Vir...(展开全部)

Ayn Rand challenges the prevalent philosophical doctrines of our time and the "guilt", panic and despair they created. She was the proponent of a new moral philosophy - an ethic of rational self-interest - that stands in sharp opposition to the ethics of altruism and self-sacrifice. The fundamentals of this new morality are set forth in this book. The author also wrote "The Vir...(展开全部)

斯蒂文·哈桑，美国坎布里奇学院心理学硕士，职业精神保健顾问。1988年出版有《反对邪教思想控制》一书，广获好评，美国医学杂志《柳叶刀》和《美国精神病治疗》杂志，均发表书评赞扬。 作者一直战斗在反对邪教思想控制和毁灭性信仰的最前沿。他19岁曾被骗加入邪教

提摩太·凯勒（Timothy Keller），美国神学家、护教学家，纽约救赎主长老教会牧师。其著作《为何是他》和《一掷千金的上帝》荣登《纽约时报》畅销书排行榜。其他作品包括《婚姻的意义》、《中心教会》、《诸神的面具》、《慷慨的正义》等。 凯瑟琳·利里·阿尔斯多夫（Katherine Leary Alsdorf），纽约救赎主长老教会信仰与工作中心执行主任，有高科技行业25年的从业经验，曾担任多家创业科技公