Emotional Branding Bonds Brands With Today's Savvy Consumers A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populati...(展开全部)

* Studies the influence of branding within the fashion industry

* Studies the influence of branding within the fashion industry

Much of our concept of society has been defined by sociology's dual focuses: individuals, and groups. In this eagerly awaited book, Donati shifts focus to the relationships between people, and explains this new 'relational sociology' in detail.

皮耶尔保罗·多纳蒂（Pierpaolo Donati），意大利博洛尼亚大学社会学教授，1995—1998年任意大利社会学会会长，“关系社会学”（或“社会的关系理论”）创始人。出版著述达800多种，近期出版的有《建构关系的社会理论：一种社会学历程》《关系主体》等。 刘军，博士，西安交通大学社会学系教授、博士生导师。研究方向为关系社会学、社会学方法论。出版专著《法村社会支持网络》（2006）、《整体网分析》（2014）、译著《两种传承：社会科学中的定性与定量研究》（2016）、《社会网络分析手册》（2018）等著作10余部，学术论文近50篇。近期研究富含“意义”的关系“存在”。 朱晓文，美国匹兹堡大学博士，西安交通大学社会学副教授、博士生导师。研究方向为教育社会学、教育测量和评价、定量研究方法。主持多项国家级和省部级课题，出版英文专著1部（Bayesia...(展开全部)

Much of our concept of society has been defined by sociology's dual focuses: individuals, and groups. In this eagerly awaited book, Donati shifts focus to the relationships between people, and explains this new 'relational sociology' in detail.

皮耶尔保罗·多纳蒂（Pierpaolo Donati），意大利博洛尼亚大学社会学教授，1995—1998年任意大利社会学会会长，“关系社会学”（或“社会的关系理论”）创始人。出版著述达800多种，近期出版的有《建构关系的社会理论：一种社会学历程》《关系主体》等。 刘军，博士，西安交通大学社会学系教授、博士生导师。研究方向为关系社会学、社会学方法论。出版专著《法村社会支持网络》（2006）、《整体网分析》（2014）、译著《两种传承：社会科学中的定性与定量研究》（2016）、《社会网络分析手册》（2018）等著作10余部，学术论文近50篇。近期研究富含“意义”的关系“存在”。 朱晓文，美国匹兹堡大学博士，西安交通大学社会学副教授、博士生导师。研究方向为教育社会学、教育测量和评价、定量研究方法。主持多项国家级和省部级课题，出版英文专著1部（Bayesia...(展开全部)

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, V...(展开全部)

Brandjam , the follow-up to the groundbreaking best-seller Emotional Branding , presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible ...(展开全部)

Brandjam , the follow-up to the groundbreaking best-seller Emotional Branding , presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible ...(展开全部)